DC Comics and Institutionalized Sexism – Purchasing Power is Not Power
For those of you unaware of what’s going on with DC Comics, please visit the most excellent: Has DC Comics Done Something Stupid Today website. There are the links to information on the Eisner award winning creative team behind Batwoman for the past two years WALKING OFF the project, and links to information on the horribly offensive Harley Quinn contest going on right now.
This blog is not about DC Comics. It is a reaction to the SAME bullshit argument I hear, almost always from men, that if I have a problem with a company’s practices, the answer is to simply not buy their product and tell them why.
Telling people not to buy DC Comics as a way to change things at DC Comics is short sighted and dismissive. Not buying those comics means readers have to, not only give up on beloved characters, but pull their support of talented and dedicated writers, artists, and others.
The problem is with the LEADERSHIP. Why would we take an action that would punish the people responsible for creating the entertainment we love?
Not only that, when we get upset by institutional racism and/or sexism and your knee jerk reaction is to tell us to stop buying their products, you are immediately taking the responsibility for those actions and placing it on us.
It is a handy way for people to disregard our complaints by treating us as though our dedication to our beliefs is not equal to our outrage. AKA; stop making such a fuss if you’re still going to buy their stuff. AKA; if you really cared about sexism you wouldn’t support these companies at all.
I like reading comics. I love Gail Simone’s work. I love Greg Rucka’s work. I’m not going to stop supporting THEM because the DC leadership refuses to acknowledge the terrible decision-making that continually alienates a large portion of their client-base.
I don’t know what the solution is. I don’t know HOW we can make a change, there. It is an institutional issue that goes way beyond DC Comics.
Purchasing power is not power. It doesn’t make any difference to refuse to buy products that are created and distributed by companies whose beliefs we disagree with. It just doesn’t work.
I don’t know, yet, what will work. But I’m willing to try and figure it out.
Read more about DC’s PR goofs at The Outhouse.